Use sales forecasting in marketing and capacity decisions

Business Management HL stimulus: Christchurch parking access app ParkMate Community is forecasting sales before offering discounted parking access for hospital visitors. Forecast demand grows by 13.4%, while hospital-visitor use is predictable but event traffic is volatile. Use the sales forecast diagram before deciding marketing or capacity action. Select the forecast method, forecast data, forecast use, and forecast limitation. Then answer this in your own words: how would this route improve the HL or Paper 3 recommendation for this exact case? AI will analyse your reasoning, resource evidence, HL tool use, social-enterprise or stakeholder judgement, implementation quality, and expression.