Design market research for a business decision

Business Management SL stimulus: Sydney tutoring startup StudySprint needs market research before replacing casual tutors with salaried learning coaches. The market evidence says parents rank reliability ahead of discount pricing. Use the market research funnel to design evidence that answers the decision. Select the research method, sample, bias check, and research decision. Then answer this in your own words: how would this route improve the business decision answer for this exact case? AI will analyse your reasoning, stimulus evidence, toolkit or calculation use, recommendation quality, and expression.