Evaluate e-commerce and marketing mix decisions

Business Management SL stimulus: Sydney tutoring startup StudySprint is considering e-commerce as part of replacing casual tutors with salaried learning coaches. The case says parents rank reliability ahead of discount pricing and timetable clashes cause cancellations during exam season. Use the e-commerce funnel before evaluating the marketing mix. Select the e-commerce channel, mix evidence, digital action, and marketing limit. Then answer this in your own words: how would this route improve the business decision answer for this exact case? AI will analyse your reasoning, stimulus evidence, toolkit or calculation use, recommendation quality, and expression.