IB skill practice

Analyse purpose in advertisements and campaigns

English A Language and Literature SL continuation skill with accessible exam-style Paper 1, literary, Paper 2, IO, and revision practice.

Paper 1, Paper 2, IO 5 marks Difficulty 4

English A exam practice: Analyse purpose in advertisements and campaigns

An advertisement or campaign text about bike safety asks the audience to respond. Choose the focus that best explains purpose. Use the visual organiser to keep the claim, proof, method, and effect connected. Choose the analytical focus, evidence choice, and technique choice, then select the interpretation that best explains meaning, reader position, audience response, or comparison.

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